Cruise ship, Princess Cruise

It’s February… so what should you be booking right now? 

1. Cruises 

Every year, January, February, and March are known as Wave Season.

So… what is Wave Season?

Wave Season is the peak cruise booking period, when cruise lines release some of their best promotions and sales of the year. This is when you’ll often see things like:

✨ reduced deposits

✨ onboard credits

✨ cabin upgrades

✨ drink packages or perks

✨ limited-time pricing

If you’ve been thinking about booking a cruise, this is the time to do it.

Prices typically start creeping up after March, so booking now means you’re locking in today’s pricing before it increases.

2. Hotels in Europe 

If you’re planning on traveling to Europe this summer, you need to start booking your hotels ASAP.

Europe has limited inventory in the most popular areas, and the best hotels (especially the charming boutique ones) book up FAST. And most people don’t know this, but most hotels in Europe don’t have King size beds and those get booked up the fasted. 

The closer we get to summer, the more you’ll see:

prices go up

hotels sell out

limited options left

So if Europe is on your bucket list for 2026… this is your sign to start planning now.

3. Winter Vacations for December & January 

One mistake I see every single year is clients waiting until Black Friday to book their winter vacation.

And I totally get it — everyone assumes Black Friday is the best deal.

But here’s what I’ve learned as a Travel Advisor…

Prices go up all year long.

Then Black Friday comes around and suppliers drop pricing slightly to create urgency and boost bookings.

But the truth is…

If you book your winter trip in February or March, you usually save WAY more than waiting for Black Friday.

Adriana’s Tip:

Not only do you often pay less by booking early, but you also get the room you actually WANT — not whatever is left.

Because by Black Friday… the best resorts and best room categories are often already gone.

So why wait, specially if waiting costs more?

Lock in prices with a small deposit now and pay less, get better choices now, and lock in your winter escape early. 

If you want to secure your travel plans now, hit reply! 

I’m happy to help you lock in the best pricing and availability before everything starts selling out.

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